Gen Z gamers have a strong relationship with music—with music they hear in games, discover while watching game streamers share with other players, and listen to while gaming. This opens more opportunities for stronger partnerships and better integration between music and gaming companies.

For highly competitive player-versus-player (PvP) games, players may choose to have their own soundtracks,which help them feel more energized and competitive, focus better, or simply maintain a good mood during a challenging game.